Friday, May 27, 2011

Climate communication: Shaking things up

I've been advocating that scientists need to experiment with new ways of communicating with the public. Now I don't know whether this video will work as a communications strategy, or whether I even agree with what they are saying ("we're scientists, you're not" could come across asarrogant), let alone the language they use to say it. But let's not be too academic here. Regardless of what you think of the finished product, this group deserves props for at least trying something different: